Phil Kenkel
Bill Fitzwater Cooperative Chair
In my last newsletter I discussed a recent research study examining the factors associated with the continued participation in a cooperative. The members’ trust in the cooperative leaders, which had several dimensions, was strongly related to membership commitment. Another important factor is the members’ understanding of and support for the cooperative’s mission. The members’ support of the cooperative mission was measured by multiple questions which determined if the member understood the cooperative’s mission, whether …